Los Angeles Fashion Agency

Style Marketing Planning

What's in a fashion marketing marketing campaign?
This short article explores the components of a fashion marketing plan and how fashion brands can improve their marketing strategy. Style marketing is concerned with conference the needs, desires, and demands of your focused consumer, and these goals are accomplished using the marketing mix.

Trend marketing is distinct from fashion public relations for the reason that fashion PR is only concerned with communications and how the brand name name communicates with and resonates with is actually targeted consumers.

A fashion marketing plan concentrates on four essential concepts:

1. product development
2. distribution management
3. communications
4. cost.

Within order to apply a powerful marketing campaign, the Los Angeles fashion agency mix must be consumer centric and focused on niche markets rather than catering to mass market segments. This concept simply means that the marketing strategy and implementation should have consumers and their needs, wants, and demands in the cutting edge along with a really defined market which it intends to focus on.

Niche marketing is more focused and most affordable and allows the marketer to focus on a particular market segment. Otherwise, a mass marketing campaign is over the place and does not have a defined consumer to market to.

As an example, think about if the luxurious brand Louis Vuitton was obviously a mass retailer and would not serve to a niche market. Essentially, this could suggest that Louis Vuitton would market its products to the masses, when in fact this is impractical. Louis Vuitton's price point does not allow the brand to cater to the masses, which is why the brand stations all of its marketing marketing and sales communications to the luxury market. Nevertheless, that does not mean that the brand is off limits to consumers who do not exactly fall under the luxury market; it really means that the marketing communications strategy and the brand identity would resonate more with consumers in the luxury market. This method allows the business to stay competitive and effective in its strategic method.

Components of a Style Marketing Plan

1. Item Development
The most crucial component of the item development phase is not the product itself. Typically the product is merely the side product of this phase. The most important component of this phase are the consumers. Consumers determine all the components of the marketing plan, and as a result, dictates what the product is. Keep in mind that today's highly competitive global marketplace requires that businesses are consumer based and give attention to serving consumer's needs. Customers dictate what the costs strategy will be, the points of supply, the communications strategy, and the final product result. In the example given above regarding Louis Vuitton, the targeted consumers dictate the real associated cost and value will be for the brand name.

There are two orientations of the product development phase. The organization can be product-oriented and choose to develop products first then market it to its targeted marketplaces. Additionally, the company can be more market-oriented and portion its markets first to determine their specific needs, desires, and demands then create the product to meet those wants.

Credited to the transient nature of the fashion industry, fashion marketers are under brief marketing cycles since product needs are periodic. Because the seasons change so do trends and likes. As a result, marketers are required to constantly modify their product choices with time.

2. not Cost: Cost vs Benefit
The pricing strategy strictly relies on the market segmentation. Utilizing a consumer centric marketing focus, the prices strategy would take into account the associated costs to the buyer and the value afforded to the consumer. Pricing may vary in line with the market segment and their perceived value of the product or brand. A consumer buying an extravagance brand perceives the product to be more valuable and in change is willing to pay more for the products in comparison to a price-sensitive consumer or a product that is size produced with minimum differentiation.

3. Distribution Management
The distribution strategy decides the convenience and accessibility of the merchandise. Traditional distribution channels for fashion brands include top quality range topping stores, self-employed retailers, division stores, and online submission. The more distribution stations used the more powerful the brand's exposure and the more the supply to consumer markets.

4. Promotions & Marketing and sales communications
Typically the promotional strategy entails how the brand brings in the buyers and the group of activities used to communicate to the targeted consumers. Typically the activities in this period include building the brand name and its identification, sales promotions, public associations, product placement, advertising, event marketing, and sponsorships.